[Can this new gimmick item last more than a few weeks? We'll find out!]
Between 2010 and 2011, the number of text messages sent and received in Korea declined precipitously, by 22.6 percent. This is the first time in the history of text messaging where the number of text messages decreased. In 2012, the number of text messages dropped by 6 to 8 percent every month.
Why? Because of the proliferation of mobile instant messaging, or MIM. In the U.S., Whatsapp, Kik Messenger or Blackberry Messanger are mildly popular, but not enough to dent the number of text messages. In Korea, MIMs such as Kakao Talk and Line have become so universally popular that virtually every Korean sends text-based messages through those services.
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