If I were to throw a party for a group of Korean's celebrating a new business venture, how would I impress them?
First of all, always remember the Foreigner Rule: Koreans generally do not expect non-Koreans to know anything about Korea. This means demonstrating even just a little bit of familiarity about Korean language and customs go a long way toward impressing Koreans. Including Korean food in the party, for example, is always a good idea.
It is also common to give gifts to a new business owner. Don't get so hung up on the "cultural" thing here. As always, the best gift is a thoughtful one that addresses the need, regardless of culture. But if you want to show off your familiarity with Korean customs, a flower pot or a bouquet is usually the gift of choice for a new business owner. Usually bouquets are given on a large stand, with a well-wishing messages printed on the ribbons. Like this:
This is a bouquet sent from Freestyle (a rap group) to Haha
(former co-host of Infinite Challenge) to celebrate the opening of
Haha's new restaurant. The ribbon says, from the right:
"Screw your business, I got my own stuff to worry about."
"Congratulations for the Release."
"The Seventh Album from Freestyle is available everywhere."
This is obviously a joke. Please do not try with your Korean business partner.
Alternatively, an orchid is also rather popular. For those who are horticulturally challenged, a typical orchid given as gifts in Korea looks like this:
If you live in Korea, you might have seen
these plants a lot in offices.
Of course, Korean lettering on the ribbons would make the gift all the more impressive. With that, best of luck for all the new business owners.
Got a question or a comment for the Korean? Email away at firstname.lastname@example.org.