2PM, Jaebeom, and Korea's Internet Culture

Dear Korean,

You may recall about two months ago that a kid named Jaebeom from the boy group 2PM (managed by JYP) was basically run out of Korea for some "anti-Korean" comments he made on his MySpace page a few years ago. What's your take on this, especially surrounding the jingoistic knee-jerk reaction to his comments, as well as the equally ridiculous movement to boycott JYP for not "protecting" Jaebeom?

Simon


Dear Simon,

The Korean will first state this for the record: the Korean loathes K-pop. Most Korean music worth listening to was produced before the 21st century. As of now, the Korean can count with one hand the Korean singers/bands that are worth listening to. Everyone else is a pretty, soulless shell mass-produced by production companies. Watching them or listening to most K-pop stars makes you stupider. There is nothing redeeming about them. They are the musical equivalent of McDonald’s French fries.

If you are interested in contemporary Korean music, try this guy.
His name is Jang Gi-Ha (장기하). Absolutely fantastic.

But the phenomenon that you described is indeed interesting, so here is the Korean’s take on it. But first, for those who are unfamiliar with the context, the Korean will provide an executive summary:

JYP, or Jin-Yeong Park, is one of the most successful talent developer/managers in the K-pop scene. (Park himself was a relatively successful pop star when he was younger.) The products of JYP Entertainment include such luminaries of K-pop such as Rain and Wonder Girls. JYP frequently mines talent out of both Koreans and Korean Americans.

One of JYP’s most recent creations was 2PM, a boy group with seven members that debuted in 2008. (Hilariously, JYP simultaneously created 2AM, a four-member boy group who sing ballads rather than the beat-heavy dance numbers that 2PM do.) Jaebeom, a third-generation Korean American from Seattle, was one of the members. Jaebeom joined JYP Entertainment in 2005 at age 18, and was trained in Korea prior to his debut as a 2PM member. 2PM was very successful, rising to the top of the charts by early 2009.

2PM. Barf.

Trouble began for Jaebeom in September 2009, when his MySpace page that he kept between 2005 and 2007 became public. Particularly problematic was a correspondence from Jaebeom to his friend on Feb. 22, 2005, which said: “Korea is gay. I hate Koreans. I want to come back like no other.” (Quote is cleaned up for grammar and punctuation.) When the news broke, JYP initially defended Jaebeom, calling the posts “youthful mistakes.” Jaebeom also issued an apology. Other members of 2PM stood by him, expressing support on their own homepages.

But the reaction of K-pop fans, particularly over the Internet, was swift and harsh. Massive amount of hate mail and blog posts soon overwhelmed the popular Korean websites such as Naver and Daum (similar to Yahoo and Google.) Petitions calling for 2PM’s disbandment circulated. JYP suspended 2PM’s appearances. Jaebeom then quit 2PM and returned to Seattle, four days after the news broke. Counter-protest from Jaebeom’s fans also broke out on the Internet over this development, claiming that JYP threw Jaebeom under the bus.

As of now, 2PM chugs along without Jaebeom, releasing a new album. In November, JYP appeared on a TV show indicating that he is considering Jaebeom’s return.

So there is the summary. Now, what does the Korean think about all this?

The Korean thinks that Jaebeom is a fucking retard. It is hardly a secret that Koreans are rather nationalistic, and some of them are prone to complete overreaction at any perceived slight against their nation. It should also be very clear that if you are a star, you have no privacy. Your MySpace page will be made public sooner or later. If Jaebeom did not know that when he was 18, he should have known by the time when he was 22. There is no excuse.

This is a different case from other cases of swift, harsh judgments on the Internet driving celebrities into a corner, for example like Choi Jin-sil. In case of Choi, the rumors on the Internet were baseless lies. In case of Jaebeom, the possible implications of his own words on the Internet were very clear. The Korean has no sympathy for him. Worse has happened to better people.

We still miss you very much.

Having said that, this episode is indeed very interesting because it is an excellent illustration of a particular characteristic of a Korean society that often baffles the outsiders – its interconnectedness. Korea is an extremely interconnected society. Put differently, everyone knows everyone in Korea. (Or more accurately, in Korea, everyone knows at least someone who knows another, leading to knowing everyone.) And by “everyone”, the Korean truly means everyone – including the biggest stars and celebrities.

Often this is described as Korea’s being small, but it is more than that. Compared to Americans, Koreans build a much denser social network over their lives through school, work, hometown and neighborhood. Also, Korea itself is literally denser than America – anything and anyone that matter are located in Seoul, a 12-million people gigapolis. On top of that, Korea is unquestionably the most wired country in the world. Internet works on incredible speed. (What is now advertised as Verizon FiOS has been available in Korea for the last 10 years.) Cell phones work everywhere, including in the subways.

There are many practical implications of this, which will be discussed over other posts as well. But one of the major implications is that in Korea, the distance between the media/Internet and the real world is very, very small.

Contrast America. Take Britney Spears, for example. There is no doubt that she lives in a fish bowl of sorts in America. Paparazzis follow her around everywhere. Any small detail of her life gets publicly exposed on Perez Hilton and TMZ. But as bad as her life is in America, few Americans can reach her in a meaningful way, because Spears is physically removed from most Americans. Few people know Spears personally, nor do they know anyone who knows Spears personally. Her career as a celebrity might suffer, but she can more or less go on living her life.

Not so in Korea. If there is a celebrity, there are already a lot of people who know that celebrity personally. There are even more people who know someone who has a personal relationship with that celebrity. (Heck, the Korean himself can get the phone numbers of a number of celebrities right now by using less than 5 phone calls/emails, and he has been out of the country for 12 years! The Korean even played basketball once with JYP in New York. He had a nice jump shot.) And they all live right around one another, and they are constantly chattering through the world’s fastest Internet and the world’s most extensive cell phone network. One intriguing move, and the eye of the public turns to that celebrity like the Eye over Minas Morgul.

Did anyone see my contact lens?

This is not always bad. For example, when Moon Geun-Yeong was revealed as the anonymous donor who donated around $800,000 over six years, the entire Korea went into a swoon over her commendable act, as the positive opinion of her multiplied quickly over the Internet. The story of her charity was justifiably hyped, which prompted more Koreans to care about charity and donations.

But when things go wrong, the power of the Eye is absolutely terrifying – particularly when it is aimed against ordinary people who never signed up for public scrutiny like celebrities did. The most infamous example is the Dog Poop Girl in 2005. A college student refused to clean up after her dog in a subway car, and another commuter took a picture of her (and her dog) with a cell phone camera. Within days of the picture being circulated on the Internet, everything about her became public – name, picture, address, school (current and former,) websites that she frequents, any comments that she left on the Internet, even where she is right now as “sightings” were reported.

This makes a celebrity’s life in Korea more difficult as well. For example in 2008, comedienne Jeong Seon-Hee made a remark that can be considered disparaging towards the Mad Cow Protestors. The Mad Cow Protestors, also organized over the Internet, began a boycott against Jeong, as well as against the business run by Jeong’s husband, a former actor named Ahn Jae-Hwan. Ahn’s cosmetics business was shut down, and did not do the same business after it re-opened. (Although the complete picture indicates that Ahn probably was not such a good businessman to begin with, as he was vastly overextended in multiple businesses that did not do very well at all.) The loss of income from his wife as well as from his business led to a financial ruin, which prompted Ahn to commit suicide.

But again, by September of 2009, the consequences for a celebrity who pisses off his fan base should have been pretty clear to anyone. Jaebeom is still an idiot for allowing this to happen. Jaebeom is actually lucky, because his sentence was not hell but a purgatory. The Korean society now has had the time to reflect the excesses of its Internet culture, and is coming around to realize that it is being too harsh on individuals for understandable mistakes that individuals are capable of making. This enabled JYP to bring up the possibility of Jaebeom’s return within two months without causing another riot on the Internet. He will be back in K-pop scene sooner or later.

Got a question or a comment for the Korean? Email away at askakorean@hotmail.com.