Sweet, Delicious Eff You

Dear Korean,

Reading this article, I was wondering whether the statement "The popular pumpkin toffees have become a shorthand for an insult in South Korea, where 'Go eat toffee' means a ruder version of 'get lost'" is true. Is there even a "tradition" to throw toffee? In my culture we throw sweets and candies as a sign of good luck and happiness.

Curious Reader

A bit of background first. As this blog (unfortunately) predicted, Korean national soccer team returned from the Brazil World Cup with a disappointing result of two losses and one draw.

Upon their return, they were greeted with a toffee shower:

Note the toffees on the floor.
(source)

So yes, it's true: throwing toffee is an insult. But why? That question becomes fairly easy to understand when one sees what a traditional Korean toffee looks like. It looks like this:

Sweet and delicious.
(source)

This is called 엿 [yeot] in Korean. "Toffee" is a solid translation, because that's what yeot is--it is a candy created by solidifying thin strands of syrup. The insult is to say 엿 먹어라, or "eat yeot." Hm, put this long, sticky thing into your mouth? Wonder what that could possibly mean?

(For those lacking in imagination, it means: "Eat a dick.")

Interestingly, this insult is more often delivered with words rather than with the actual candy. In the right context, gifting the candy is not an insult at all. For example, someone who is preparing for an exam often receives yeot as a gift, as an encouragement to "stick" the exam (=pass the exam.) But of course, there is no mistaking the intent behind the toffee shower that the the national team received.

Several of you also emailed to ask how the Korean felt about the way in which the players were received. His feeling is: they probably don't deserve it, but it is part of the job description. Certain players--Son Heung-min comes to mind--played their hearts out, and definitely did not deserve to be told to "fuck off." Ideally, one should be able to focus-fire the insult. If one threw the yeot only to those who deserved the most blame, striker Park Chu-young and goalie Jung Sung-ryong would be getting a cannonball of candies to their faces. 

(And Jung won't be able to catch a single one of them. Hey-oh!) 

But that's what sports stars are. They are not paid big money to put a ball through a goal or a hoop or into the end zone. They are paid to serve as the vessel into which we project our desire. In this instance, Korean people's desire was hardly unreasonable; it is not as if there was an expectation that the team would win the whole thing. The team was expected to play hard, and play competently. More than a few players on the team failed at this. And if all they receive in return is some candies thrown at their face, that is not a huge injustice.

-UPDATE: July 3, 2014-

1.  Renowned food blogger Joe McPherson, who blogs at Zenkimchi, lodged this objection:  "Yeot is more like a taffy than toffee." Truth be told, TK did not even realize there was a difference between taffy and toffee. Alrighty then.

2.  This post was featured on Deadspin, in which some of Deadspin's commenters questioned why the yeot showing in the photos taken at the airport does not look like the yeot photo in this post. The reason is actually pretty simple: in the era of commercialization, the traditional long yeot has been re-packaged into a bite-sized candy. The bite-size yeot is still quite enough to convey the insulting message, and has the bonus of being a better aerial projectile.

3.  Now, for the really fun part. Since this post went up, a number of Korean readers provided several alternate theories as to why "eat yeot" is an insult. The theory that TK presented in the post is the prevailing theory: that yeot looks like penis, and "eat yeot" means "eat a dick." But the alternate theories are plenty interesting in their own right, so here they are:

- Probably the most colorful theory is that "eat yeot" comes from a botched exam in 1969. In the middle school entrance exam of 1969 (yes, Korea used to have an entrance exam for middle schools,) there was a question about the appropriate coagulating agent in the yeot-making process. Because of a mistake, there were two possible answers, but the testing authorities only recognized one of the answers. The enraged parents of the students then mobbed the testing authorities, shoving a homemade yeot made with the alternate substance into the faces of the befuddled testing authorities, screaming: "Eat this yeot! Eat it!"

This event actually did happen, but it is almost certainly not the origin of the phrase "eat yeot" because there are examples of "eat yeot" usage that pre-dates 1969. But it's a fun story.

- One alternate theory says:  "eat yeot" means "shut up," because apparently there is a Western tradition in which the dead's mouth was filled with thick syrup to keep it closed. This is most likely a wild speculation.

- Another alternate theory says:  "eat yeot" is a bastardization of "eat yeom" [염 먹어라]. "Yeom" is a process by which Koreans prepare the dead body for the funeral. That is to say--the theory is that "eat yeot" really means "go die." TK does not think this is particularly compelling, because yeom is a process rather than a substance that actually goes into one's mouth.

- There is even a dispute as to whether "yeot" refers to a man's genitalia. One of the leading theories is that "eat yeot" is a slang term originating from Namsadangpae [남사당패], a famed circus/clown act in Korea that has survived for centuries. According to the Namsadangpae lingo, yeot actually refers to vagina rather than penis.

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

Korea was never a Part of China

Dear Korean,

I’m from Singapore and visited Korea for the first time last week. I went to the National and National Folk Museums in Seoul, and noticed that the Koreans talked mostly of their early relations with China as one of “international exchange” or “cultural exchange”, seemingly having forgotten that Korea was a vassal state of the Chinese empire and paid tribute to it in order to maintain autonomy. Will the Koreans never admit to having been part of China? 

Keith

Short answer: Koreans will never admit such a thing, because Korea has never been a part of China.

The confusion most comes from misunderstanding the term "vassal state." The concept of "vassal state" (alternately known as a "tributary state") does not really exist any more, nor has it truly existed in the history of the Western civilization. But it does vaguely sound like "colony" of the early 20th century vintage, which leads to the confusion that Korea was a part of China. That is simply not the case. "Vassal state" is a diplomatic concept that was unique to pre-modern Northeast Asia. The concept must be understood within that context, because it makes no sense outside of it.

(It must be noted that nationalistic Chinese and Japanese deliberately sow this confusion. By doing so, nationalistic Chinese exaggerate the reach of the Chinese Empire; nationalistic Japanese justifies Imperial Japan's invasion of Korea, by claiming that Korea was simply going from one colonial master to another.)

Depiction of Korean tributary envoys to China, by Kim Hong-do, circa late 18th century
(source)

Put yourself in pre-modern Northeast Asia for a moment. There is one nation in the center--China, or 中國 (literally, the "center country")--that has been clearly superior to all nations surrounding it in every aspect of civilization, including military, trade, arts, philosophy and science, for two thousand years. 

Stop there, and let two thousand years sink into your brain. Think hard about how long that time is. Think about how old your grandparents are, and think about how many more generations you have to travel upward to hit two thousand years. Think about how much of our current tradition we take for granted, and how old those traditions are. Americans love to talk about their democratic tradition, but the age of that tradition is barely more than ten percent of the Chinese empire's history. Americans look to Europe for a deeper tradition, but European tradition prior to the Renaissance--which began in the 14th century--was nothing to write home about. 

This exercise is necessary because we the modern people often get myopic, and think that beliefs of the past are dumb or absurd. Not so: if Chinese hegemony has been true for two thousand years, it is simply true to anyone living within those two thousand years in China or near China. It is like living next to the Roman Empire that never went away until the 20th century. In such a situation, it would actually be irrational to think anything other than that the world revolves around China.

In those two thousand years, Northeast Asia was a "sinosphere"--a vast region in which China acted as a center of gravity of every aspect of human civilization. Of course, other nations in the region, including Japan, Vietnam and Korea, developed their own civilization which was quite glorious in its own right. But every nation in the sinosphere shared roughly the same governing philosophy, religion, social structure and writing system, all of which ultimately originated from China.

In this sinosphere, the emperor of China naturally considered himself to be the ruler of the entire civilized world. To the Chinese empire, the entire world consisted of: (1) China, (2) civilized nations that are vassal states to China (i.e. having a diplomatic relation with China,) (3) civilized nations that are not yet vassal states to China ( i.e. having no diplomatic relation with China,) and (4) uncivilized barbarians. During the Qing Dynasty in the early 19th century, China even considered the Netherlands, Portugal, Italy and England to be China's vassal states.

Informed by Confucianism (the shared ideology in sinosphere,) there was a mutual obligation between China and its vassal states. China provided vassal states with governing legitimacy, military security and (relatively) free trade. Vassal states, in return, provided a pledge of loyalty, acceptance of the Chinese emperor as the ultimate governing authority and regular tributes.

(More after the jump.)

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

World Cup Thoughts

Yes, the Korean realizes that he is far overdue for a post. In his defense, how can one write a lengthy post when there are so many excellent games to watch?!

I mean, just look at this amazing Van Persie goal. I could watch this all day.

Actually, forget that. I could watch THIS all day.

Every flying man deserves a cape.

Which brings us to Team Korea, which takes the pitch tomorrow against Russia. Unlike the Korean's other homeland--the United States, conquerer of the Black Stars--Team Korea belongs to the soft, soft "Group of Life." Other than Belgium (the "sudden juggernaut,") all three teams in the group--Korea, Russia and Algeria--seem to have a legitimate chance of advancing. On paper.

But don't be fooled by the paper. Haven't you learned anything from the papers like the New York Post? Or the papers that constituted credit default swaps which suddenly became a value-destroying black hole? Papers lie, and they lie about Team Korea's chances. This Korean team is one of the worst Team Koreas in recent memory. Everything about them is terrible. The defense is a never-ending horror show, the offense too young and too green. The team treats scoring chances like a nerdy teenager running into a supermodel. Instead of confidently approaching the object of desire, they blubber, kick about wildly and then explosively self-destruct.

You think the Korean is joking, but he emphatically is not. Just look at this chart of least favorite teams compiled by the New York Times. Obviously, Korea's least favorite team is Japan because obligatory. But Korea's second least favorite team? Team Korea. Our nationalism is not so great that we root for crap. When we see crap, we hate it, even if it ends up being self-hate.

So, that's Team Korea's World Cup chances in a nutshell. It would be lucky to salvage two losses and a draw, while giving up no more than two goals in either losses. (There is a real chance that Korea could lose 5-0 to Belgium. Mark my words.) Team Korea is that sick puppy that you picked up from the side of the road, that mangy one which would surely die in a couple of days. Like your parents said, don't get too attached. Just sit back, quietly mutter "Well, at least we made the Cup," and thank your lucky stars if you have another country that you may legitimately root for. In that spirit:  USA! USA! USA!

(Seriously though, I really want Korea to win. Just one game. Is that too much to ask?)

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

The Sewol Tragedy: Part III - The Fallout

[Series Index]

The capsized Sewol
(source)

One cannot get away from events in this age; the 24-hour news coverage and the Internet would not allow it. The Sewol disaster unfolded in real time in front of a horrified nation. When more than 300 lives--vast majority of them children--senselessly perish in an entirely preventable accident, it cannot help but affect the public. Similar reaction occurred in the United States, following the mass shooting in Newtown, Connecticut, in which dozens of young children died at the hands of a deranged shooter. 

But as horrific as it was, the Newtown shooting was over within an hour. Not so with the Sewol sinking. The ship sank for more an hour. The rescue effort subsequently unfolded for days, on live television. In the aftermath of the disaster, every last bit of incompetence from every corner of Korean society was magnified, amplified. It drove Koreans toward self-loathing, cynicism, and finally anger toward the political system.

What do You do When Everything Falls Apart?

The saying goes:  failure is an orphan, but success has a million parents. But in the Sewol disaster, the devastating failure had a million parents:  the captain who abandoned the ship, the ferry company that dangerously overstocked the ship, government that let deregulation run wild. Unfortunately, the failures did not stop when the ship sank. The hits continued to come from all directions: from the media, the government and the society as a whole.

*               *               *

First, the media. Purely from the perspective of mental impact, perhaps the most devastating error was the media's early reports that everyone aboard the Sewol was rescued. The cause of this error is under investigation, but it appears fairly clear that the media reported an unconfirmed rumor in the race to break the news first. This misfire significantly impacted the manner in which Korean public processed the news. When Koreans first learned the news about the Sewol sinking on the morning of April 16--around 11 a.m., 30 minutes after the ship completely capsized--they took it as a mildly scary event with no true harm done. The complacency set by the encouraging news made the full scale of the true horror much more destructive. Instead of no casualty, there were more than 300 missing, most of them high school students.

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

Culturalism and Understanding of Culture

[Series Index]

Propagandist poster symbolizing the Lusitania.
(source)

A sinking ship has been a subject of romanticized tragedy for at least a century, going back to the Lusitania and the Titanic. In a large part, this treatment of maritime disasters happens because a sinking ship is such a perfect vehicle for a narrative. A ship is a self-contained civilization, constantly exposed to the apocalyptic possibility for any number of reasons. Those reasons, eventually, become the story of each sinking. The Lusitania is remembered as a story about German aggression; the Titanic, a story about human hubris. If the story's devices include the death of hundreds of young school children, it can only be more compelling.

So, inevitably, the tragic sinking of the Sewol became another story. Initially, much of the story revolved around the captain's criminal dereliction of duty, as he was seen--as the world was watching--abandoning the ship without any concern for the passengers. But in a matter of days, the story turned into the one about Korean culture--how its Confucianism made its children too unthinking and obedient to save themselves when the ship's PA system instructed them to stay in their cabins as the ship was sinking. 

In the wake of the Asiana plane crash last year, I discussed the concept of culturalism, which I defined as "unwarranted impulse to explain people's behavior with a 'cultural difference,' whether real or imagined." I tried to show that the fountainhead of cultural explanation for airplane crashes, i.e. one chapter in Malcolm Gladwell's Outlier, was based on shoddy reasoning founded upon cherry-picked evidence. Then I explained the danger of culturalism: it obfuscates the truth, distracts from the real issue, and wipes away the individuality of the people who are "explained" through culture.

This time, before I could comment, several writers produced excellent pieces of writing that persuasively argued against the reductionist claims about Korean culture and the Sewol disaster. The best ones came from John Bocskay and Jakob Dorof--you should read them. Because Bocskay and Dorof did such an excellent job refuting the reductionist, "Korean culture sinks ships" claim, I feel that I should not belabor the point.

Instead, I will address a different angle. As to my Asiana article and the Sewol-related articles by Bocskay and Dorof, the objections were the same: culture is real, and it exerts real force on human decisions. When I presented my critique of culturalism in the context of the Asiana flight crash, most of the objections, in so many words, said there really was a cultural difference in communication patterns, which may well affect airline safety. Likewise, to articles by Bocskay and Dorof, many objected by claiming that culture clearly impacted the way in which the Sewol disaster unfolded, and it is not only incorrect, but also willfully blind, to say otherwise.

But such objections miss the point completely, since neither I nor Bocskay and Dorof argued that there was no such thing as culture or cultural differences. Recall that the definition of culturalism is "unwarranted impulse to explain people's behavior with a 'cultural difference.'" In my original piece about culturalism as well as in my subsequent discussion, I stressed repeatedly that cultural explanations have their place. I have little doubt that Bocskay and Dorof would agree with me in saying that culture is real, and it impacts human actions.

This leads to a natural question:  if culture is real, then what separates a cultural explanation from a culturalist one? 

(More after the jump.)

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

The Sewol Tragedy: Part II - Causes and Contributing Factors

[Series Index]

[NOTE:  I finished writing the first draft of this post on April 30, 2014. Since then, additional facts have been uncovered. I will periodically update this post as I learn new, relevant facts.]

The Sewol. The ferry company's logo ("Chonghaejin") is also visible.
(source)

The sinking of the Sewol is a terrible disaster that was entirely preventable. Instead, a confluence of numerous circumstances, people and their decisions resulted in the senseless destruction of more than 300 lives, overwhelming majority of whom were young high school students, about to enter the prime of their lives.

What caused the sinking of Sewol? What contributed to those deaths? The best way to answer these questions is to sort out the actions of the important parties involved at important junctures.

In this accident, there are three significant actors:

• The captain and the crew, who was immediately responsible for the ship and the passengers;
• Cheonghaejin Marine Co., the ferry company in charge of maintaining and operating the ship, and; 
• The government, which played a dual role of the regulator and the rescuer. 

There are four significant segments of time:

1. Before the accident; 
2. Between when the Sewol set sail and when it began to list; 
3. Approximately 40 minutes between when the ship began to list, and 
4. After the rescue efforts began. 

When we examine how these three actors behaved in the four segments of time, we begin to have an understanding of what could have prevented this tragedy.

THE ACTORS

The Crew

There were 33 crew members on the Sewol. Out of the 33, 15 were the senior crew members who were in charge of steering and operating the ship (as opposed to, say, manning the snack bar or providing customer service.) The 15 include: 69-year-old Captain Lee Jun-seok [이준석], two First Mates, one Second Mate, one Third Mate, three Helmsmen, three Engineers and four Assistant Engineers. The other 18 were junior crew members, which included stewards, an event planner and custodians. All 15 senior crew members were in the bridge when the ship began sinking; all 15 survived. Out of the 29, 20 crew members survived--a rate vastly superior to the survival rate of the entire ship (174 out of 476) or that of the Danwon High School students (75 out of 325). Currently, seven out of the 15 senior crew members are under arrest pending investigation.

Because the 15 senior crew members bore the responsibility for the steering and operation of the ship, this post will only focus on them. When I refer to "the Crew" from this point on, I am referring to the 15 senior crew members.

The Company

Cheonghaejin [청해진] Marine Co. (alternately romanized as "Chonghaejin") is the largest coastline ferry company in Korea. Cheonghaejin was established in 1999; its name is for the famous historical seaside fortress in the southwestern part of Korea. Cheonghaejin operates three lines with four ships, and operates the water taxi on the Han River in Seoul.

The distinction of being the largest coastline ferry company in Korea is less impressive than it sounds. In terms of efficiency, passenger ferry is no match for high speed rails and low cost airlines. Thus, Korea's coastline ferry companies tend to be small, and the profit margin thin. Cheonghaejin was a small-ish mid-size company that has been losing money for the last several years.

The Incheon-Jeju line, however, was a moneymaker for Cheonghaejin. Cheonghaejin has a monopoly on the Incheon-Jeju line, for which it operated two ships: the Omahana and the Sewol. Cheonghaejin made significant investment to create the monopoly. Even as Cheonghaejin was losing money, it had spent more than $14 million in purchasing and modifying the Sewol in 2012. With two ships, Cheonghaejin was able to set sail five times a week, absorbing all demand for the line and freezing out other ferry companies.

The line was particularly lucrative because Jeju, a large island, consistently required supplies from the mainland. Although both the Omahana and the Sewol were passenger ships, they were also able to carry trucks and container cargoes. Doing so came with an additional price advantage: because the two ships were technically passenger ferries, they were exempt from the fees that the Jeju seaport charged on cargo ships. Essentially, Cheonghaejin was making up the decreased demand in passenger ferry by doubling as a bootleg cargo carrier.

Cheonghaejin's revenue from 2008 to 2013.
Unit = KRW 1M (~US$1,000).
Blue line represents income from passengers; red line represents same from freight.
(source)

Cheonghaejin is ultimately owned by 73-year-old Yoo Byeong-eon. In addition to overseeing a small corporate empire, Yoo's day job included being a pastor for a Christianity-derivative cult called the Saviorists [구원파]. (I previously covered the Saviorist cult in this blog. For those living in New York: they are the creepy Asian people in orange t-shirts talking about "Bible Crusade.") Currently, Yoo and his cronies are under investigation for embezzlement and bribery.

The Government

President Park Geun-hye's administration is entering its second full year. The previous administration was led by President Lee Myeong-bak, who was also a conservative like his successor. In the area of economic policies, President Lee was the most neoliberal president that Korea has ever had. Like America's Republican presidents after which he modeled himself, President Lee pushed for lower taxes, privitization and deregulation. The Park administration was content to keep the trend going.

Outgoing President Lee Myeong-bak,
congratulating the newly elected Park Geun-hye after the 2012 election.
(source)

During her presidential campaign, one of Park's signature themes was public safety. After Park took office, one of her first notable moves was to change the name of the Ministry of Public Administration and Security to the Ministry of Security and Public Administration--so as to convey the message that public safety takes priority in the Ministry's mission.

After the jump, how these three actors before, during and after the sinking of the Sewol.

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

The Sewol Tragedy: Part I - The Accident

[Series Index]

(source)

To be completely honest, I really did not want to write this post. I do not want to re-live this awful tragedy, seeing again what I saw, hearing again what I heard. Writing this post was greatly upsetting. Many times, I had to stop, take a deep breath, scream in anger, or clench my teeth before I could continue writing.

But I cannot possibly write another post about Korea without addressing this terrible accident. More than 300 lives, most of them young students, perished in an entirely preventable accident. This story needs to be told, and not in the manner of the disgusting disaster porno put on by cable television news.

So here it is: a summary of the most relevant information regarding the sinking of Sewol. This summary will be in three parts:  (1) description of the accident and the rescue efforts; (2) causes and contributing factors of the accident, and; (3) political and social reactions from Korea.

THE ACCIDENT

Who and what were involved in the accident?

The Sewol was a cruise/ferry ship that traveled between Incheon, a port city near Seoul, and Jeju-do, a tropical resort island. The ship was carrying 476 passengers, as well as several trucks and container cargoes. Vast majority of the passengers--325 to be exact--were second grade students from Danwon High School, a high school in Ansan, a suburb of Seoul. 

Inside of the Sewol. Photo was taken the day before the accident.
(source)

Because Korean high schools have three grades, the second grade students are equivalent of juniors in American high schools, i.e. between 16 and 17 years old. Korean high schools usually go on one long school trip per year involving all students in the same grade. As Ansan is a working class neighborhood, the students tended to be from blue collar families. 

How did the ship begin to sink?

The travel by ferry between Incheon and Jeju is approximately 13.5 hours. The ship had traveled overnight, and entered the western shore of Jindo island, nearly at the southwestern tip of Korean Peninsula.

At 8:49 a.m. of April 16, 2014, the ship made a sharp turn, turning more than 10 degrees within one second, according to the ship's Blackbox. Immediately, the ship began to list due to the sharp turn. There are reasons to believe that the ship had an imbalanced construction, and the cargo was not properly secured. It appears likely that the cargo shifted to one side, causing the ship to list and sink. More on this in the next part of the summary.

When did the authorities first learn the accident?

At 8:52 a.m., the first report of emergency came out of the Sewol--not from the ship's crew, but from a student on board calling 119 (equivalent to 911 in the U.S.) In a couple of minutes, the student was connected to the Coast Guard. (The student, named Choi Deok-ha [최덕하], was found dead.) In response, at 8:58 a.m., the Coast Guard station in the nearby port city of Mokpo dispatched the first rescue team.

At 8:55 a.m., the Sewol's captain Lee Jun-seok [이준석] communicated to the Vessel Transportation Service (VTS) station in Jeju that the ship was listing and sinking. (Note, however, that the nearest VTS station was at Jindo, not Jeju. More on this later.) At 9:10 a.m., the Coast Guard headquarters formed a rescue central. At 9:31 a.m., President Park Geun-hye was notified.

How did the ship's crew respond to the accident? How did the passengers respond?

The ship's crew, particularly the captain, responded with grievous, deadly incompetence. It is probably fair to say that the incompetence by the captain and the senior crew members bears the majority of the blame in letting this incident escalate from an expensive accident to a horrific, full-scale disaster.

As soon as the Jindo VTS station established contact with the Sewol, the VTS repeatedly asked the captain whether the passengers were able to escape. In a reply that is almost certainly a lie, the captain replied they could not. At 9:25 a.m., approximately 30 minutes after the ship began to sink, Jindo VTS station ordered the captain in unequivocal terms: have the passengers put on life jackets, and evacuate the ship. Inexplicably, the captain did nothing, telling the Jindo VTS that the ship's PA system did not work. This was a lie, as the PA system was completely functional at the time. Jindo VTS again told the captain to do what he could to evacuate the ship. The captain, again, does nothing. At 9:33 a.m., Jindo VTS station orders the captain to release all emergency floats from the ship. The captain, again, does nothing other than to keep telling the VTS station to send rescue boats as quickly as possible.

Meanwhile, manning the PA system in the lower deck were junior crew members, who continuously asked the bridge if they should evacuate the ship. The bridge, where the captain was, did not respond. Without information, the crew followed the manual and repeatedly told the passengers to stay in their rooms.

Park Ji-yeong, one of the Sewol's heroes
(source)

When the first responders arrived at 9:30 a.m., 22-year-old Park Ji-yeong [박지영], 28-year-old Jeong Hyeon-seon [정현선] and 45-year old Yang Dae-hong [양대홍], all of whom are crew members, directed all passengers they saw to get out of the ship. Realizing that there was no PA announcement, Park rushed to the PA system and ordered the passengers to jump into the water--at 10:15 a.m. Unfortunately, this was far too late, as the port side (left side) of the ship was already fully under water by 9:54 a.m. Once submerged, the passengers in the port side cabins were doomed.

Park and Jeong were later found dead; Yang is still missing. Surviving students recall that Park saved many students by putting on life jackets on them and pushing them upstairs. When the students asked if Park wasn't leaving, she replied: "The crew has to stay until the end." Before returning to rescue, Yang telephoned his wife and said:  "the ship listed a lot. Use the money in the bank account for the children's tuition. I have to go save the students."

According to survivors, many students gave their lives trying to save each other, or to save little children. A six year old boy put a life jacket on his five year old sister, and told her that he was going to find his parents. The five-year-old was rescued; the boy, and his parents, are missing. Danwon high school student Jeong Cha-ung [정차웅], a blackbelt holder in kendo and the first confirmed casualty from the Sewol, perished after giving up his life jacket to a friend and trying to save more. According to surviving students, two of Danwon high school teachers, 36-year-old Nam Yoon-cheol and 24-year-old Choi Hye-jeong, each saved at least 10 students before succumbing to the rising water.

(More after the jump)

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

#NotYourMascot, and Why You Should Care

Normally, I make it my practice to silently observe the discussion involving other social groups of America. The reason for this is simple: it is important for each social group to speak with its own voice. Even if I wanted to help, it is the better habit to refrain. I have seen too many cases in which good intentions were translated into stumbling, inartful words, setting back the agenda rather than advancing it. That was not going to be me.

Despite those reservations, I feel compelled to speak out in solidarity for the movement against having a racial slur, i.e. "Redskins," as the name of an NFL franchise. I feel the compulsion for two reasons. First, I am a sports fan and a resident of the Washington D.C. area, which makes the name of the local franchise more relevant than those living outside of the region who don't care about sports. Second, I am an Asian American, and I have been mired in the ill-advised hashtag campaign from a few weeks ago that distracted the national attention away from this important issue. Though I have been speaking out on the stupidity of the hashtag campaign, it is undeniable that I, too, contributed to the distraction.

How shall I express my solidarity with the campaign against "Redskins," without running afoul of my personal rule that I should not speak on behalf of others? Answer: I can speak about my own experience, which points toward the same result. Here is my attempt at doing so.

*               *               *

I am a first generation immigrant, having emigrated from Korea to Los Angeles area in 1997. I will not bore you with the sob stories about my adjustment into American life at age 16, since I have already done that in this space already. It would enough to say that, the first year of my American life was defined largely by loneliness. In Seoul, I lived in the same neighborhood throughout my childhood. I had a close group of friends who attended the same elementary school, same middle school and same high school. The move to U.S. was the first major move I remember--and it had to be across the Pacific, in a new land where no one wanted to talk to the new kid who spoke broken English.

(More after the jump)

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

How to Make it in America with Music

Dear Korean,

I'd love to hear your opinion on what it would take for a Korean or Korean-American act to "make it" in the US music industry. You could answer that from a macro (shifts in music business corporate strategies, national news outlet coverage) or micro (would the act have to have certain characteristics, would the songs have to be in a certain genre) perspective. I think it is without question there is original, vibrant talent originating or having origins from South Korea. Talent that if all other things were equal, would easily go toe-to-toe with American pop talent and be equally represented. 

Jason J.

This is a question that the Korean intended to answer as a final wrap-up for SXSW, until the #CancelColbert hashtag war occupied the attention of everyone on the Internet. Better late than never, so here it is. By the way, did the Korean mention that SXSW was freakin' awesome, and everyone should go? Just in case people missed it: SXSW is incredible, and everyone should go. It's absolutely amazing.

Jambinai's performance at Spider House.
TK's favorite picture from SXSW.

Truth is, TK answered this question in previous posts, albeit somewhat obliquely. (Here and here.) To make the point more directly, the Korean believes that the "mainstream-ization" of Korean pop music in the United States will take place in several stages:

First, there needs to be a dedicated group of Korean pop music fanatics, who would serve as the log-rollers of a larger trend. Every band needs that snotty group of fans that says: "I was into them before they became big." The Korean jests, but the role of the enthusiastic early adopters is critical. They act as the constantly-burning pilot light, ready to ignite the trend as soon as the atmosphere is correct. 

It took a better part of a decade for K-pop to build this infrastructure in the United States. But from his experience at SXSW, the Korean is convinced that this infrastructure is now firmly in place. K-Pop Night Out was one of the most successful showcases at SXSW, and the people came out not just for Jay Park and HyunA, but for Crying Nut and Idiotape. Seoulsonic showcase had so many non-Koreans speaking fluent Korean, chatting excitedly about Glen Check. The only other place where I saw that many non-Koreans speaking fluent Korean was at a high-brow diplomatic function Washington D.C. Even in San Antonio, a smaller city that one would not readily associate with Korean pop music fandom, drew a solid crowd for a Sunday night show. Separately from SXSW, Dynamic Duo's recent showcase at the Kennedy Center drew at least 500 spectators, half of whom were not Korean but screaming as loudly as any other. The early adopters are already here.

Second, there needs to be a baseline of respect for Korean pop music among the movers and shakers of America's music industry. This, in fact, was a crucial component for Gangnam Style's success. Many consider Gangnam Style to have come out of nowhere, like a strike of lightning out of a clear blue sky. Not so. This graph is worth revisiting:

This graph, from a study that YG Entertainment commissioned, shows the interplay between the log rollers and the power brokers of American pop music. Numerous log rollers, chief among them Allkpop, promoted Gangnam Style's music video through its Twitter. Rapper T-Pain had enough baseline respect for Korean pop music to pay attention when enough log rollers became excited about Gangnam Style. T-Pain took the time to look at PSY's music video, and promoted to other industry insiders. The rest, as they say, is history.

In the Korean's estimation, this stage is partially constructed for Korean pop music. Korea's idol groups are the farthest along. Lady Gaga's recent pick of Crayon Pop to open her shows this summer is but one piece of evidence. Among the powers that be of American pop music, Korean idol groups are taken seriously. 

Korean rock and hip hop acts are trailing behind. Korean rock suffers from fighting in a crowded field; as delightful as listening to, say, Deli Spice is, there is simply no shortage of U2-inspired modern rock bands in the U.S. market. Even so, certain Korean rock bands manage to find an angle that is not sufficiently explored in the U.S. rock scene--for example, Jambinai with Korean traditional instruments or Glen Check's sophisticated synth-rock. Hip hop will probably have the toughest time, as the audience for hip hop tends to care a great deal about (perceived) authenticity. Unfortunately, to many U.S. hip hop fans, an Asian face does not scream "THUG LIFE." 

Third, the interplay between the first and the second stages results in a sizable corps of fan base. This group would be much, much larger than the log rollers in the first stage. Their interest in Korean pop music would not be as rabid as the log rollers', but they care enough to continuously purchase albums and attend concerts once in a while, to the extent Korean acts tour in the United States. Ideally, this group will be large enough for Korean bands to continue directing at least some effort toward the U.S., in the form of making their music available in the U.S. (via, for example, YouTube and iTunes) and putting on regular tours. Likewise ideally, this group will be large enough that, when an American person says "I listen to Korean pop music," it would be received as if she said "I like listening to classical music" rather than "I listen to radio static to find signs of life from outer space."

If Korean pop music gets to this point, the Korean would consider Korean pop music to have "made it" in the U.S. market. One has to be reasonable: Korean pop music is not of the U.S., and it is highly unlikely that Korean pop music will be a perennial presence in Billboard top 5. Much more attainable is the level at which the quality of Korean pop music is widely known, such that it is accepted as a legitimate preference of pop music among many. Korea's idol pop is at the cusp of getting to this place; other genres of K-pop have a longer way to go.

Then there is the fourth and final stage:  a viral, mainstream-ized hit a la Gangnam Style, seemingly appearing out of nowhere as if by magic. But of course, nothing cultural comes out of nowhere--each viral hit is a sudden unleashing of pent-up cultural accumulation. As the base of K-pop appreciation becomes wider and deeper, the interval between new viral hits will become shorter and shorter.

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

Against Hashtag Warriors: Their Arguments and Why They are Wrong

For the last week, I have had a chance to survey the landscape of opinions regarding the #CancelColbert campaign. Here are the major arguments in favor of the hashtag war, and why they are wrong.

- The Main Argument:  "Regardless of what Stephen Colbert intended, the use of the phrase "ching chong ding dong" is reminiscent of the racism that Asian Americans face. (In other words, it is "triggering".) To remind Asian Americans of racism in such a manner is insensitive and racist."

This is the crux of the #CancelColbert supporters' argument. Note that, under this argument, context in which the phrase is said does not matter, and neither does intent. Whenever the phrase is said, it triggers. Whenever the sound of the phrase is heard, it is racist. This is "magic word racism," pure and simple: if you say the word X, no matter what the circumstance, you are being racist.

#CancelColbert was not a worthy effort in large part because it is just another rendition of the magic word racism. I made this point previously, but it bears repeating and amplifying: magic word racism causes real harm. It distracts the attention from racism's core, which resides in the heart rather than words. Magic word racism lends support to, for example, the incessant whining about why black people get to say "n-----" but not white people. (If word itself is the problem, why do some people get to say it?)

Only by being sensitive to context and intent can one avoid the pitfalls of magic word racism, but #CancelColbert demands that we look away from the context.

- The "What About Black People?" Argument:  "Stephen Colbert wouldn't use African Americans as a topic and use the n-word, would he? So why is it ok for him to use Asian Americans and 'ching chong?'"

This argument, again, displays lack of consideration toward context--in this case, a historical and social one. To state plainly, Asian Americans are not African Americans, and "ching chong" is not "n-----". Historically, we Asian Americans never experienced anything close to what African Americans experienced on account of our race. Even the darkest moments of Asian American history--Chinese Exclusion Acts, the World War II Internment, Vincent Chin--are not comparable to slavery, mass rape and lynching that African Americans historically endured. Currently, Asian Americans are not experiencing a comparable level of discrimination to which African Americans are subjected. There is no stop-and-frisk program targeting Asian Americans. There is no current Asian American equivalent of Trayvon Martin and Jordan Davis.

Are African Americans accorded greater deference in the media than Asian Americans are? Yes, and rightly so, considering the historical and contemporary context. Black folks has gone through more shit, and are going through more shit, than Asian Americans have and are. To give African Americans a bit more breathing room is the right thing to do.

Critics of Colbert have argued that Stephen Colbert should not be allowed to try and support one minority group (Native Americans) by using another (Asian Americans) as a prop. But when they raise this argument, it is the critics who use the African Americans as a stepladder. 

(More after the jump.)

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

The Korean on Monsters of Talk with Margaret Cho

The Korean appeared on Monsters of Talk, a podcast hosted by the one and only Margaret Cho. Have a listen here:

The conversation went all over the place, but thanks to Margaret and co-host Jim Short, it is entertaining throughout. We covered Korean food choking hazard, fan death, K-pop and diapers during the 2002 World Cup, among other things.

The Korean was particularly happy that he was able to ask Margaret a question about her that he has had for a long time. Despite being a trailblazer for Asian Americans in the media, both Korean Americans and Koreans in Korea treated Cho like dirt. How did she feel about that? Did she feel that those communities' approval was important? You can catch that part around the 48 minute mark of the podcast.

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

Against Hashtag Warriors

For those of you who were lucky enough to miss the shitstorm in Twitter in the last two days, here is some background:

On Wednesday night, Stephen Colbert was speaking of Washington Redskins owner Dan Snyder, who responded to those who criticized the name "Redskins" as a racial slur by founding a non-profit organization called Original Americans Foundation. Then a 2005 episode of the show replayed, in which Colbert, in character as a satirical conservative talk-show blowhard, was "caught" making racist jokes about Asians. After the callback, Colbert, in character, said he would atone for his racism by establishing the "Ching Chong Ding Dong Foundation for Sensitivity to Orientals or Whatever."

The butt of the joke here is very clear: it is Dan Snyder. Snyder thinks founding a non-profit organization would let him continue having a racial slur in his team's name. To mock Snyder, Colbert assumed the same posture as Snyder, only in a more ridiculous way so as to make Snyder's folly more obvious.

After the show, the official Colbert Report Twitter account repeated the joke on a tweet: "I am willing to show #Asian community I care by introducing the Ching-Chong Ding-Dong Foundation for Sensitivity to Orientals or Whatever." Then came the outrage. Suey Park, who recently rose to prominence due to a series of Twitter hashtag campaigns, most notably #NotYourAsianAmericanSidekick, began yet another hashtag campaign: #CancelColbert.

I believe Ms. Park's efforts are dumb and damaging. Here is why.

*             *             *

Previously in this space, I shared a story of his friend from Louisiana:

"The father of my ex-girlfriend was a rare breed -- a real deal racist. I'm not talking about someone who has a lapse in judgment and says the wrong thing from time to time. He genuinely believed that black people were inferior to white people. But whenever a black person happened to cross him, he would never yell, "you damn n-----!" Instead, he would yell: "You damn Democrat!" That way, nobody would accuse him of being racist."

This anecdote is interesting because it reveals the true nature of racism. Racism does not reside in the words; it resides in the mind that utter the words. Regardless of the precise word uttered--either "n-----" or "Democrat"--the man described in the Korean's friend's story remains just as virulently racist in his heart. Using the word "Democrat" instead of "n-----" does not mitigate the racist man's sincerely held belief that African Americans were inferior to whites. This shows the vacuity of what I call the "magic word racism," which may be defined as an attempt to detect racism by the presence or absence of certain words or phrases. 

If we cannot rely on the presence or absence of words alone, how are we to know what makes something racist? Recall where racism truly lies: it is in the person's mind, her intent. What makes something racist? It is the racist intent that makes something racist. For the man in the story above, the words "n-----" and "Democrat" serve the same function: to express his racist disdain toward African Americans. The precise vehicle by which the man delivered the racist intent does not matter. What matters is the intent delivered in those vehicles.

(More after the jump.)

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

NK News Pro: Special Discount for AAK! Readers

Ask a Korean! was itself inspired by the inimitable Ask a Mexican! by Gustavo Arellano, but this blog has inspired many other "Ask" blogs as well. Personally, the Korean's favorite child of Ask a Korean! is Ask a North Korean! by NK News, in which the readers can get a real sense of the life in North Korea from an actual North Korean person. The Korean hopes to steer as many readers as possible to this worthy project.

So it gives him a great pleasure for the Korean to introduce a special discount for NK News Pro. For AAK! readers, NK News is offering a 33 percent discount for their Pro service, which gives you probably the most detailed North Korea-related news that one can find in the English-speaking Internet. You can sign up via this link. Happy reading!

Got a question or a comment for the Korean? Email away at askakorean@gmail.com

SXSW Final Notes: The Thank You Cards

A round of gratitude for everyone who made the Korean's trip to SXSW such a wonderful experience:

- To the Korean Wife for supporting her husband's crazy adventure;

- To every artist who took the time out of their incredibly hectic schedule to be interviewed;

- To Shawn D., who made most of the interviews possible and kept me apprised of everything I needed to see at SXSW;

- To Robert J., Vivian Y., Douglas H. and all other support staff who arranged things together;

- To ATK Magazine's Cindy Z., an excellent road trip companion to San Antonio.

- To reader Christine S., who, in the act of unbelievable generosity, sponsored the Korean's SXSW badge. Extra, extra thank you.

- Finally to TC, my wonderful travel companion for SXSW. 

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

SXSW Leftover Notes: The Artists

- It is a crying shame that Idiotape and Glen Check ran into visa issues, and could not play in more offsite venues. Those two bands have the most translatable music in the U.S. market.

- Personally, I feel that Glen Check has the most superstar potential. They already carry themselves like superstars: confident and charismatic.

- I really want Hollow Jan to succeed. Speaking with Hollow Jan was an intense experience, as if speaking with a slow-burning, red-hot pile of coal. Though their music is not mainstream, most people are sold when they see Hollow Jan perform live.

- Jambinai may end up being more successful outside of Korea than within it.

- Right after YB's show someone threw (new) panties and bra on the stage.

- No matter who you are and where you are from, it is impossible to not like Crying Nut playing live. Never doubt Crying Nut's ability to deliver a great show.

- Same is true for No Brain. Korea's two oldest punk rock bands got that way by being incredibly excellent. I was one of the fans who became disaffected of No Brain after its guitarist Cha Cha left in 2002. But seeing them live, all was forgiven.

- Big Phony is the gentlest, more genuine person in the world. Contrary to his songs, girls must be throwing themselves at him. If they are not, something is wrong with the world.

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

SXSW Leftover Notes: The Venues

With Day 6, the Korean's SXSW adventure was over. But there is plenty that he never got around to talk about. So here is a series of thought-dumps that never made to the regular posts. First in the series: thoughts on various venues around Austin, for future gig-workers who are looking to glean more information about the venues. Please note that I have only been to most of these venues only once, and my experience is necessarily limited that way. Please use this information appropriately, knowing that.

Favorites

Elysium:  Venue for K-Pop Night Out and Japan Nite. Located slightly off of the overexposed Sixth Street, Elysium is great for a large-ish show. The space can appear a bit grungy, but it actually suits the rock crowd better. The stage is large, and the space is nicely divided into a "concert area" and a "concession area," allowing the audience to take a break from the show and get a drink from the bar without fighting the crowd too much. 

Buffalo Billiards:  Venue for YB's showcase. Located on Sixth Street. Large space with large stage. Clean and well-lit, which can be both positive and negative. Good place to sit down at the bar to watch the show, but that could mean that at a bigger show, one may have to fight the concert-watchers to get a drink.

Stephen F's Bar:  Venue for Big Phony's showcase. Located on Congress Street. Hotel bar for the Intercontinental. Exactly what you would expect from a bar for a four-star hotel: reserved, classy, intimate, with comfortable seats. Ideal for soft music.

Good Ones

Icenhauer:  Venue for Seoulsonic. Located on Rainey Street, which is apparently a hip, gentrified area of Austin. Outdoor space that is on the smaller side. Chic, but the drinks are a little expensive.

Spider House:  Venue for Jambinai's showcase.  Located north of University of Texas. Small space in a pleasant outdoor patio. Great atmosphere, great crowd, very cheap beer, good snacks. The location is somewhat far from downtown.

Tiniest Bar in Texas:  Venue for Love X Stereo's showcase. Located west of downtown. Small but chic outdoor patio with good beer and good snacks. Excellent and relaxed atmosphere. Plenty of parking nearby.

Thumbs Down

Lit Lounge:  Venue for Hollow Jan's showcase. Located on Sixth Street. Small space with stages on upstairs and downstairs, and the sound from one travels to the other. 

Dog & Duck Pub:  Venue for Crying Nut's showcase. Located just south of University of Texas. Huge venue that is a parking lot covered with a tent. Scary redneck crowd.

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

SXSW Day 6 Notes: Day Trip to San Antonio

SXSW was drawing to a close on Sunday. Rather than seeing the last few showcases, I decide to follow the five Korean bands' show at San Antonio, a 1.5-hour drive from Austin.

After picking up my travel mates, we first head over to Salt Lick barbecue, considered one of the best barbecues in Texas. Salt Lick was located about an hour away from Austin, at a town called Driftwood, Texas. I could hardly think of a more appropriate name for a Texas town with fine barbecue. We get there just in time to beat the massive lunch crowd.

The verdict? It was a phenomenal barbecue, but Franklin barbecue was a little bit better. Salt Lick's side dishes were better than Franklin's, but really, do you go to a barbecue place to eat side dishes?

(More after the jump)

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

SXSW Day 5 Notes, and Notes on Love X Stereo's showcase

Day 5 was Saturday, and effectively the last day of SXSW. (There were events scheduled for Sunday, but only light, daytime ones.) It was a rainy, dreary day--a perfect day to stay indoors. It was a day of rest.

Only on Day 5 did I have the time to actually attend some of the panels that my badge allowed me to attend. I attend two panels: how to write contracts for artists, and the legal issues involving streaming music. They are both seriously entertaining to my law nerd side. For example, I learn that American Idol is a record sale-generating monster that is far superior to any other reality audition show on television.

Afterward, I head to the venue at which Idiotape was supposed to play. They were not there: turns out, Idiotape had to cancel all of their offsite performances due to visa issues. Looking at the venue, it was probably better that Idiotape did not play there. The venue was a rooftop stage, and the rain kept coming on. Idiotape's replacement band was playing in front of four people, who looked miserable standing in the rain.

I come back downstairs, realizing that Idiotape was not going to be there. On the street, I run into a parade of Tea Party Patriots: a line of burly men carrying their automatic rifles, holding up signs that said carrying AR-15 was their God-given right. There were also women among them, pushing a stroller with a baby in it. I was in Texas after all.

After the afternoon break, I head over to Love X Stereo's offsite show.

The venue was another pleasant outdoors venue. Love X Stereo was playing at the perfect time: happy hour, around 5:30 p.m. A solid crowd of 50 was there, and Love X Stereo pleased the crowd as they usually do.

I have dinner at a lovely seafood restaurant at South Congress area of Austin. Never mind the wisdom of having seafood in a landlocked city in the middle of Texas--the food, which included raw oysters, was fantastic. A welcome break from the incessant streak of red meat.

I decide to go to a large hip hop showcase, as I also needed a break from the incessant streak of rock 'n roll. There, I represent Korea's rap as well as one of its best international athletes.

Bouncing to the rhythm, I feel intense happiness, warming my heart and making me dance. It has been one of the greatest weeks of my life. I will take this memory with me for a very long time. SXSW is the greatest.

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

SXSW: Notes from Jambinai, Crying Nut, Big Phony Showcases

[Note:  The Korean is aware that SXSW is over. He hopes to punch out everything SXSW-related by this weekend. Thanks for waiting and reading.]

With another successful Seoulsonic showcase, the Korean is more excited than ever to see how Korean acts will do at offsite venues. His day began with Jambinai's daytime show, a highly anticipated event given the numerous positive coverage that Jambinai has received in the last few days.

Jambinai's venue was offsite. It was on the northern end of University of Texas, several miles away from the downtown Austin where SXSW official events were taking place. The venue itself was pretty neat. It had an outdoor patio set up as a pleasant garden decorated with vintage signs and paraphernalia. The beer was dirt cheap. Given the location and timing, however, I temper my expectation as to the size of the audience. The crowd did eventually build up to over 40 people--not a bad turnout for a daytime, offsite show.

Jambinai came on, and as they usually do, mesmerized the crowd.

With the vintage background, geomun'go-ist Shim Eun-yong gave me one of my favorite pictures from Austin.

(It's hard to see in the picture, but Shim's geomun'go case has a small embroidered Korean flag on top, and stickers that say: "FUCK THE SYSTEM". Bad ass.)

The crowd was absolutely amazed. Some of them seemed to have heard of Jambinai, as they listened to the band with knowing smile. Others were regular university types who were there to hang out, and were blown away by what they were hearing. Once Jambinai began playing, the crowd grew very quickly as more people streamed in from outside. By the end of their set, there was an excited buzz among the listeners. Several people asked me about the band and the instruments they were playing.

As I was leaving the venue, the bouncer at the entrance (who could not see the band from where he was standing) chatted me up:

"How many people are in that band?"

"Three."

"Really? It sounded like there were about ten of them!"

The bouncer wasn't wrong, actually. Lee Il-woo plays three instruments at the same time and the other two members play two instruments at the same time. Speaks volumes about Jambinai's complexity and versatility.

(More after the jump.)

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

SXSW Interview: Smacksoft

(source)

Smacksoft, led by frontwoman Whang Bo-ryung [황보령] (known in the U.S. market simply as "Bo",) is one of the few rock bands in Korea that are indisputably led by a woman leader. Smacksoft has been critically acclaimed for its colorful music that translates well to audiences of different cultures.

The Korean met Smacksoft at the lobby of their lodging. The interview was conducted in Korean; the translation is the Korean's own.

TK:  Please say hello to everyone.

Hi people, my name is Bo-ryung Whang. I'm the vocal and I play guitar.

Hello, I'm Smacksoft's drummer Seo Jin-sil.

Hello, I'm the bassist Shin Gee-yong.

How are you, I am Rainbow 99, the guitarist.

Hi people, I am Hanul. I play the synthesizer.

TK:  How did Smacksoft start?

Bo:  I have been playing as a solo since 1998. We held an audition for members, and Smacksoft began in 2007.

TK:  How would you describe Smacksoft's music?

Bo:  It's post-punk. It defies categories, mostly based on rock, alternative and electronica.

TK:  This is your first SXSW. How are you enjoying it?

Seo:  This is way too much fun.

Shin:  It's really different from Korea's rock festivals. In Korea, you play before a single, huge crowd. Here, each bar and club has its own, small show. The whole city is involved. I wish Korea would have something like this, too.

Rainbow 99:  It's so much more fun than expected. It's fun to watch the people here too.

TK:  Any artist at SXSW that you want to see in particular?

Bo:  We are a bit too busy to follow a particular band.

Hanul:  The lines are too long for big names anyway. I just want to stroll and watch a lot of different acts.

Bo:  There was one young woman band who does hardcore rock. I wanted to see her.

TK:  Who would you call as your musical influence?

Bo:  J.S. Bach. You know, Johann Sebastian. Velvet Underground. Bauhaus. Red Hot Chili Peppers. The Cure. Simon and Garfunkle, Bob Marley, the Pixies. Suzanne Vega. I like everyone. Sonic Youth.

Seo:  I'm not into Sonic Youth.

Bo:  How about we all go around and talk about the music we like then.

Hanul:  Sigur Ross, My Bloody Valentine. [Bo:  I like them too!]

Rainbow 99:  Brian Inoue. Vision of Disorder. Yo La Tengo.

Shin:  Pink Floyd.  [Rainbow 99:  I hate them. Their earlier stuff was ok though.]

Seo:  I like jazz. Chet Baker, Bill Evans. I like Red Hot Chili Peppers too.

TK:  Would it be faster if you just listed the stuff you don't listen to?

Rainbow 99:  Sure. I'm not into "K-pop."

Hanul:  Music from hot countries, like reggae. I also hate the trot medleys that they sell at highway rest stops in Korea. Regular trot is fine; just that fast medleys.

Bo:  There is some jazz with discordant notes. I can't stand it.

TK:  How do you see Smacksoft's music evolving, going forward?

Bo:  We just want to make good sound. The music equipment has made that so much easier. With computers, it is much easier to add anything we want, and just put on some more acoustic stuff. In our most recent fifth album, we have a lot of rock, electronica and ambient noise. We try not to get tied down to a certain genre.

TK:  How did you feel about your SXSW experience?

Bo:  I love people. I love music. I love Austin and SXSW! It's so wonderful here.

Seo:  It was far beyond expectation. I really want to come back.

Bo:  Maybe we should leave our instruments here.

Shin:  Seeing so many artists was great. It was so much better than seeing just the headliners.

Hanul:  Rock festivals in Korea are too similar to one another. I wish they combined to form just a couple of festivals with more tradition, and have something like this in Korea.

Bo:  It could totally happen around Daehak-ro. We should talk to the mayor.

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.